FUELED COLLECTIVE HOLY $H!T YOURSELF TRADE SHOW CAMPAIGN
CAPTURING AND CAPTIVATING A DISTRACTED TRADE SHOW AUDIENCE
Fueled Collective is a social club featuring breathtaking interior design that must be seen to be believed. When people walk through the front door and experience the space for the first time they often utter involuntary exclamations of surprise. “Oh my God”, “I had no idea…”, and my personal favorite, “Holy $h!t” are common quotes from new visitors. I wanted to create a trade show campaign that leveraged this phenomenon to stand out in a multi-booth trade show environment. Needless to say, we were the talk of the show.
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