MOTTO LIMITED EDITION BOTTLE RELEASE
LABEL DESIGN
Helping Cartridge build its limited edition sub-brand Motto was a fun and interesting challenge. Those bottles needed to communicate exclusivity and a high-end approach, while still connecting to the fun, working class image of the Cartridge master brand. We used real archival images from each branch of the military to pay homage to the Cartridge founders’ military backgrounds while telling the compelling story of the generations of heroes whose passion and dedication helped build the legacies of their respective units.
MORE WORK
